Gaming Talk
TalkTalk
Brief: Generate awareness of TalkTalk’s new superfast fibre broadband among its key “connected family household” audience.
Approach: Online gaming is the fastest growing activity among teenagers in the UK, so we commissioned research to find out how much (or little) parents new about the language of gaming. After finding out it wasn’t very much, we partnered with pro gamer Ali-A and podcaster, comedian and gaming journalist Ellie Gibson to help parents understand all important gaming lingo.
Outcome: Widespread national and regional coverage leading to a 9% uplift in superfast broadband enquiries from the target audience.