I am a Director of Earned Media with more than 11 years’ experience at leading PR agencies in London.

I have devised and executed corporate and consumer campaigns for brands across multiple sectors and industries, including The Royal Mint, PayPal, The Royal Albert Hall, Celebrity Cruises, TalkTalk, Hilton and Ocado Retail.

I have also developed a specialism in data-led storytelling, helping businesses utilise proprietary data to craft compelling editorial stories.

I maintain an outstanding network of national media contacts, with relationships at all levels of the newsroom across broadcast, news, education, health, consumer affairs, features, personal finance, science, technology, and business desks.

I work closely with creative and strategic directors to build integrated campaigns designed for modern, social-led newsrooms, delivering standout earned media results.