Brief: Position the Royal Mint as a leading commentator on precious metals and investment trends.

Approach: Use quarterly meetings with the Mint’s investment team to identify newsworthy trends from within its proprietary investment data, combined with reactive commentary on gold investment spikes linked to macro-economic and geopolitical developments.

o   Rising female investment in gold: The Mirror, This is Money

o   Wealthy stockpile gold ahead of potential capital gains rises: The Telegraph

Outcome: Threefold increase in precious metals coverage as The Mint recorded record revenues in its 2023 and 2023 financial results.