Brief: Generate buzz around the Mint’s limited edition D-Day 80th anniversary coin in packed news agenda.

Approach: Highlight the incredible craftmanship of the coin by re-creating it on Gold Beach in Normandy in partnership with renowned French sand artist Jehan-Benjamin Tarain.

Outcome: Wall-to-wall print and broadcast coverage during one of the busiest news periods of the year, supporting a twofold increase in sales of the coin.

Coverage highlights: BBC Breakfast, BBC News, The Sun, Reuters