Brief: Safeguard and promote Ocado Retail’s reputation through thought leadership on cultural trends and behaviours that relevant to its customers. 

Approach: Utilise Ocado’s sales and demand data to identify food and drink trends that allow us to land messages on its three key customer pillars; range, service and value.

o   The growth of natural high protein diets: You and Yours, The Economist, The Times

o   90s nostalgia fuelling the return of retro crisps (picked up by every national consumer paper): The Telegraph, MailOnline, The Mirror

o   The rise of craft condiments: The Guardian

o   Hybrid working prompting more mid-week dinner parties: Mail on Sunday

Outcome: Share of voice against competitors is up by 25% and consideration among targeted consumers by 175%.

Awards: Winner of Best Use of Media Relations at the 2025 PR Week Corporate Affairs Awards.