Brief: Position IWG as the global authority on hybrid working.

Approach: Combine IWG’s proprietary office footfall and enquiry data with consumer and business leader polling to create a drumbeat of stories about all facets of hybrid working and the changing world of work.  

o   The impact of Pret on office attendance: MailOnline, City A.M.

o   The growth of ‘fly-brid’ working from transport hubs: The Telegraph, The Guardian

o   The impact of hybrid working on health and wellbeing: The Times, The Guardian

Outcome: IWG has greater share of voice on hybrid working than any of its competitors, with 2,000 pieces of UK coverage over the past four years at 90% positive sentiment.

Awards: Winner of Best City and Corporate Communications at the 2024 PRWeek Awards and Executive Communications at the 2022 SABRE Awards.