Brief: Carve out a position for GoDaddy as the key commentator on the UK’s post-pandemic SME economy.

Approach: Development of “Venture Forward”, a new thought leadership platform in the UK which utilises data from more than half a million microbusinesses to reveal the key challenges and opportunities for microbusiness owners.

o  Venture Forward launch: Business Live with Ian King, Forbes

o   Entrepreneurial boom beside the seaside: The Times, This is Money

o   The Happy Valley effect: The i, The Independent

Outcome: The UK has been GoDaddy’s best performing market for earned coverage for the past three years and GoDaddy now has highest share of voice on UK microbusiness stories of any brand.