Brief: Mark 10 years of Barclays consumer spending data with a series of stories that position Barclays as the go-to source of information for consumer spending and its macro-economic impact.

Approach: Combine Barclays proprietary transaction data with Ipsos consumer confidence polling to build a series of stories outlining surprising changes to how Brits are spending their money, each pitched as an exclusive to a key target.

o   The growth of male beauty spending: The Times

o   Discretionary spend out growing consumer confidence: The Independent (via PA Media)

Outcome: Widespread national coverage and direct recognition of the results from Barclays CEO C.S. Venkatakrishnan.